Cole announced a release date of January 28, 2013, (his birthday) along with the album name on November 9, 2012. Plus, this new theme is really more reflective of where I'm at and where I've been at for the past two years, so it was just perfect to move on. Sideline Story was like, Wow, I really am starting now, and I feel like I ended that chapter when it's all said and done. Then Friday Night Lights was like 'come on man, you're still not gonna put me in the game? What I gotta do? Here, I'm gonna kill it in practice. Metaphorically I was just a kid working to get on this basketball team, got cut – that was The Come Up, then The Warm Up was like, alright I made the team, I'm on the team, now what? I'm not in the game, I'll just ride the end of the bench. 'That metaphor and that storyline had really ended. I wouldn't have minded doing it again but I felt that I closed that story. With the title he ended his basketball-themed series of projects. On November 5, Cole revealed the title of his second album, and an album teaser for it, Born Sinner and the release date of January 28, 2013, via Ustream.

'Maine on Fire' would end up appearing on a Funkmaster Flex mixtape.

On October 20, he announced at a live show that his second album was complete and he would wait until after Kendrick Lamar released Good Kid, M.A.A.D City to reveal it and previewed two new songs, 'Maine on Fire' and 'Crooked Smile.' However they were not tied to any project. On July 26, he returned to Twitter after a 100-day absence and went on to reveal and release his new song 'The Cure' in where he hints at a new album. To celebrate his return, he released the song 'Visionz of Home' (which launched an event, titled 'Dreamville weekend') to inspire the youth of his hometown to achieve great things. Cole returned to his hometown of Fayetteville, North Carolina. Cole reached two million followers on Twitter, he celebrated by releasing the song 'Grew up Fast.' On March 1, 2012, J. He had also stated that the album would consist of songs that failed to make his debut: 'I don't know how many, but I got songs that didn't make the last album that are automatically going to make this one.' On February 24, 2012, J. He said that it allowed him to, 'reinvigorate himself both mentally and creatively.' On October 24, 2011, during his interview with Hot 106's Rise & Grind morning show, Cole revealed that he had begun working on his second studio album, with hopes of releasing it in June 2012. Only a week after the release of his gold certified-debut album Cole World: The Sideline Story, Cole began working on his second album, Born Sinner.

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